Two visionaries coming together, the LV Lovers fragrance sees Pharrell Williams collaborate with master perfumer Jacques Cavallier Belletrud to bring to life a poetic representation of the sun.
“The theme of sunlight that lit up Pharrell’s debut show on Pont Neuf in June 2023 inspired us to convey photosynthesis in scent. It may sound abstract, but if you look at life, photosynthesis is the starting point for everything,” Jacques Cavallier Belletrud says.
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