Luxury fashion house MCM is rekindling its romance with Cindy Crawford. For its Autumn/Winter ’23 campaign, the German label steps back in time to pay homage to its iconic 1996 campaign, when the legendary supermodel first became the face of MCM, lensed by none other than the late great Herb Ritts. Thus, the latest campaign marks a new era for the Maison by showcasing its iconic house codes and signature styles, linking its past with the present to better express MCM’s timeless spirit.
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