On A MISSION

DOUBLEBACK is an audacious brand that challenges the status quo, defies norms and reshapes the core of streetwear fashion.

Amidst a world of passing trends and ephemeral styles, DOUBLEBACK rises as a steadfast emblem of originality — a testament to fashion’s enduring influence. This local brand transcends being merely a label; it embodies a culture, an attitude and a jubilation of individuality and self expression. Every meticulously crafted garment serves as a canvas, allowing the wearer to weave their distinctive narrative — a fusion of personal style and fearless attitude. The brand’s DNA is entrenched in the vibrant pulse of street culture, seamlessly blending with a touch of refined luxury. 

We had a chat with the founder and designer Will Lim about the brand and the stories behind it.

L’OFFICIEL: Can you tell us about the inspiration and motivation behind starting DOUBLEBACK?

WILL LIM: My goal is to bring designer pieces within reach for everyone. Currently, designer clothes may appear distant to many, and there’s a misconception that Malaysia lacks fashion taste or style. I believe it’s our responsibility to transform these opinions. Our team is dedicated to this cause, and this commitment propels us to consistently deliver innovative designs.