You don’t have to be an avid drinker to know that the tequila boom is real. As one of the fastest-growing spirits globally (in America, specifically, experts predict it will soon eclipse vodka as the most popular spirit), tequila is no longer just a party drink, and this Moët Hennessy-owned brand is proof. Enter Volcán De Mi Tierra, a premium tequila label that has been making waves in the industry for its distinct savoir-faire.
To know more about the brand, we spoke to its CEO, Santiago Cortina Gallardo — a member of the founding Gallardo family — on all things Volcán, including the new Volcán X.A that aims to reinvent the art of tequila-aging.
Tell us more about the Volcán De Mi Tierra brand.
Tequila is a category that’s been on fire for many years, so naturally, the big question is: why doesn’t Moët Hennessy have a tequila brand? That’s where we come in. The Gallardo family has been living around the Tequila Volcano since 1774; we run different businesses in Mexico including a sugar mill, and we decided to explore the venture jointly with the mission to produce uncompromisingly crafted luxury tequila.
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