MADDISON BROWN
For Australian star Maddison Brown, who you may know for playing Kirby Anders in CW's hit show Dynasty, acting was on the cards. "It has always been a passion of mine," she says. "I started working professionally as an actor when I was five years old and loved it. I think it has always been a good outlet to tap into my creativity."
Now, the 26-year-old has decided to channel her inventiveness into other forms of expression. Together with her sister, Allyson Popovic, Brown founded the Sydney-born brand, Outside Beauty & Skincare, providing consumers with environmentally-conscious SPF products that are formulated using native botanicals like Kakadu plum, cocoa butter and raspberry seed oil all to protect the skin against the harsh Australian sun. Considering her love and dependency on SPF products growing up and living in Australia (she wears the brand's SPF50+ Mineral Primer every day without fail), it certainly makes sense that she started her brand.
"There were so many different reasons but two main ones stick out as the driving force," Brown says when asked what inspired her to create the brand initially. "Firstly, as a consumer, I didn't feel represented by many of the mainstream sunscreen brands that dominate the beauty and skincare landscape in Australia."
"I have always been a minimalist at heart. When I'm looking at clothes and skincare, I love it when things feel classic and effortless, and there was a gap in the market for that in SPF. Secondly, I wanted to diversify my interests outside of Hollywood. It's been a big part of my life for so long, and I never really gave myself the chance to explore what other passions I have until starting this brand.”
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