Could you share a little about your design inspiration for this edition?
The inspiration itself is the same and not something we started from scratch. It's an ongoing process and each watch is like a snapshot of a moment - a progression in the reflection. If you take the first, second and third [editions], you see the first design sitting on top before progressively spreading inside deeper and taking over the object while appropriating each aspect of the watch.
Take each iteration of the watch the first, second and third, and compare the amount we changed with the original [Hublot] Big Bang and Spirit of Big Bang. The first is probably 30%, 55% in the second and around 70% of the third is redesigned and reconceptualised based on my design approach. A big and pragmatic part was ensuring we kept Hublot's big sports watch identity while making it wearable. I like watches that either feel part of you that you don't notice wearing or feel good that you enjoy touching.
So it has to be very comfortable.
Exactly. I wanted the watch to feel like you're missing something if you don't put it on in the morning, the feeling you get when you forget to take your bag or wear your glasses. I want it to be the extension of the wearer - it's not an add on.
Just now, you mentioned how this being the third edition, the through line that came about was that you keep modifying from the previous edition.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Performance Meets Sophistication
Meet the dynamic duo of Porsche 911 and 718 that prove jaw-dropping power can harmoniously coexist with sleek sophistication.
The Expanse of Water
On the banks of the Thames River, the Chelsea Harbour Hotel & Spa proposes itself a contemporary oasis, and as a sanctuary where respite arrives in a suite approach to hospitality.
Infinite Layers of Flavour
Suntory Global Spirits Global Ambassador of Scotch & Irish Teddy Joseph shares there is more than meets the eye with Bowmore.
Spirit of Oak
The Macallan unveils the fourth instalment of its Harmony collection headlined by The Macallan Harmony Vibrant Oak.
A Platinum Jubilee
Men's Folio spoke to Franck Muller Genève CEO Nicholas Rudaz about the special Sincere Fine Watches' 70th anniversary edition and Franck Muller's relationship with the luxury watch retailer.
Timeless Icon
Jake Gyllenhaal emanates spirit, style, and ambition, the enduring qualities of the Cartier Santos.
A Daring Spirit
The Tudor Black Bay exemplifies Tudor's Born to Dare spirit and is crafted for life's boldest adventures.
Square Root
It has been 25 years since Patek Philippe unveiled a new collection. The protracted wait is over with the Cubitus joining the Genevan manufacture’s lineup.
Poised To Remember
The first-ever re-release of a Maison Francis Kurkdjian fragrance - A Piece of Me (APOM) as a gender-neutral creation prompts a candid conversation with the master creative of the namesake perfume house. In an exclusive interview, Francis Kurkdjian talks to Men's Folio about what fragrance means to him, what inspires him, and what the horizon of the fragrance industry looks like in the years to come.
SOS
What can one turn to in the times of distress? When it comes to the skin, there's no better option than to sit back and let a select few hero products do the work. Soothing, gentle and reliable, these skin-saving failsafes have got the back of even the most sensitive and reactive of skins.
