A strong significance resonates deeply within Bvlgari’s Italian heritage ahead of the grand spectacle of the Bvlgari Serpenti Factory and the 75 Years of Infinite Tales exhibition in Milan, Italy. Rooted in the heart of Rome, Bvlgari has long been a beacon of Italian craftsmanship and luxury, embodying the spirit of la dolce vita. As part of a five-city stopover, this leg held in the country where Bvlgari’s journey began is a homecoming and tribute to the brand’s enduring connection to Italy. After the Shanghai and Seoul editions, this marks an opportune moment to showcase the remarkable evolution of the iconic Serpenti and pay homage to the country that has served as a constant source of inspiration and innovation for Bvlgari throughout its storied history.
The Bvlgari Serpenti stands as a beacon of creativity, enduring elegance, and the ability to adapt to the ever-evolving world of fashion and design. From its humble beginnings in the post-war era to its continued influence on the fashion world, the Serpenti is an emblem cherished by generations.
In this celebration of creativity and artistry, Bvlgari has invited various international and Italian artists to offer their interpretations of the Serpenti emblem. Quayola, Sougwen Chung, Daniel Rozin, Cate M, Fabrizio “Bixio” Braghieri and Filippo Salerni amongst others, have contributed their unique perspectives on this iconic symbol — illustrating its eclectic nature and timeless allure.
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