Smallest Gestures Beget Big Differences

Bottega Veneta approaches the age-old question on the true meaning of luxury by opening its atelier to the public in a newly-launched short film titled Craft In Motion.

- Manfred Lu

What goes on behind closed doors? When you loom that question on the luxury fashion industry, there is no denying that the doors behind its most influential Houses are widely known to have been boarded shut. Like all expensiveness and exclusivity - because only with them can one possess the ability to create desire. Even so, it refers to not just any form of desire but the ardour to want something and sometimes, even someone. After all, the meaning behind luxury is only significant when viewed as something exclusive or rare. Indeed, one might even notice an invisible barrier that separates fashion from its audience, no matter how accessible or approachable it may establish itself as. Some have even argued that these deterrents make fashion all the more elusive and captivating - perhaps the less you know, the more you would want in on it.