IT HAS BEEN ROUGHLY SEVEN MONTHS SINCE YOU JOINED TAG HEUER. HAVE YOU FULLY ASSIMILATED INTO THE BRAND?
Yes. The race never stops at TAG Heuer, and it's a brand that moves very fast, so I had to get on board quickly. Since joining, I've had tons of meetings, events, and whatnot — and I've assimilated very well. I started to feel very comfortable after tiwo months, and now, after seven months, I feel like I've been part of them (TAG Heuer) for a long time.
TAG HEUER'S "DON''T CRACK UNDER PRESSURE" SLOGAN 1S A VERY FITTING EXPRESSION FOR SOMEONE LIKE YOU WHO 1S RUNNING THE COMPANY. HOW DOES IT RESONATE WITH YOU PROFESSIONALLY AND PERSONALLY?
It means a lot because "Don't Crack Under Pressure" has quite a few different meanings, and it's clear that the pressure is strong when you take over a job like that. A lot of people are depending on this company today. It's a big responsibility because it's part of the job. Pressure is good, it's a bit like good and bad cholesterol.The bad one freezes you and leaves you unable to do anyihing, while the good one helps you focus, concentrate and improve.
IT IS ALMOST LIKE DIAMONDS.THEY ARE FORMED UNDER PRESSURE.
Absolutely. I'm using pressure as gas in the tank, as positive energy, which l ike a lot.
WHAT WAS YOUR EARLIEST RECOLLECTION OR MEMORY OF TAG HEUER WHILE YOU WERE GROWING UP?
Oh, it rang a bell when I saw the TAG Heuer Formula 1 | Kith edition because a very good friend had one of the original versions back in the day. I didn't own one but I remembered it being a very cool piece — and I can almost remember where he showed the watch to me.
IS THIS THE SAME EMOTION YOU WANT TO CONVEY TO THE YOUNGER AUDIENCE?
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Performance Meets Sophistication
Meet the dynamic duo of Porsche 911 and 718 that prove jaw-dropping power can harmoniously coexist with sleek sophistication.
The Expanse of Water
On the banks of the Thames River, the Chelsea Harbour Hotel & Spa proposes itself a contemporary oasis, and as a sanctuary where respite arrives in a suite approach to hospitality.
Infinite Layers of Flavour
Suntory Global Spirits Global Ambassador of Scotch & Irish Teddy Joseph shares there is more than meets the eye with Bowmore.
Spirit of Oak
The Macallan unveils the fourth instalment of its Harmony collection headlined by The Macallan Harmony Vibrant Oak.
A Platinum Jubilee
Men's Folio spoke to Franck Muller Genève CEO Nicholas Rudaz about the special Sincere Fine Watches' 70th anniversary edition and Franck Muller's relationship with the luxury watch retailer.
Timeless Icon
Jake Gyllenhaal emanates spirit, style, and ambition, the enduring qualities of the Cartier Santos.
A Daring Spirit
The Tudor Black Bay exemplifies Tudor's Born to Dare spirit and is crafted for life's boldest adventures.
Square Root
It has been 25 years since Patek Philippe unveiled a new collection. The protracted wait is over with the Cubitus joining the Genevan manufacture’s lineup.
Poised To Remember
The first-ever re-release of a Maison Francis Kurkdjian fragrance - A Piece of Me (APOM) as a gender-neutral creation prompts a candid conversation with the master creative of the namesake perfume house. In an exclusive interview, Francis Kurkdjian talks to Men's Folio about what fragrance means to him, what inspires him, and what the horizon of the fragrance industry looks like in the years to come.
SOS
What can one turn to in the times of distress? When it comes to the skin, there's no better option than to sit back and let a select few hero products do the work. Soothing, gentle and reliable, these skin-saving failsafes have got the back of even the most sensitive and reactive of skins.
