Slip & Slide
MEN'S FOLIO Malaysia|May 2023
Rub, knead and stroke one's skin to target areas with products that have equally specific properties for a smooth appeal.
Bryan Goh
Slip & Slide

One can not help but notice a sudden burgeon in interest in how men are now considering ways to up their body care game.

While Allied Market Research (a global market research and consulting firm) has reported a nine per cent growth in the global men's personal care market that tops off at USD$63.51 billion in 2023, the proof lies in online shopping carts, product shelves and social media.

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