Consumers showed up to the shops and purchased jewellery despite hiked jewellery prices during Akshaya Tritiya

Akshaya Tritiya is .considered an auspicious to buy gold as it is occasion believed to bring prosperity and good luck.

However, this year, during this season the jewellers were assuming that sales of the jewellery will not be as expected since the gold prices hover above Rs 60,000 per 10 gram; but unexpectedly it turned out to be good one as on the day of Akshaya Tritiya despite heavy gold prices consumers showed up to the shops and purchased jewellery.

Additionaly, with the rising gold prices the demand for the light-weight jewellery was anticipated.

Let us read further what our industry experts have to say.

With gold prices crossing Rs 60,000 per 10 grams recently has made consumers wary of buying the yellow metal. Even though the prices have come down a little bit since then, prices remain bullish. This will affect the sales during Akshaya Tritiya, considered auspicious to buy precious metals. We expect a 20 per cent dip in volume from last year.

During Akshaya Tritiya, 40 per cent of the business is done in the South, 25 per cent in the West , 20 per cent in the East and the remaining 15 per cent in the North India. Saiyam Mehra, Chairman, GJC

inclination towards choosing pure, naturally white metals, all of us including our retail partners anticipate a surge in the sales of platinum jewellery on Akshaya Tritiya. Vaishali Banerjee, Managing Director, Platinum Guild InternationalIndia

Golden opportunity like Akshay Tritiya is of utmost significance and beholds start of the new year and new beginnings. Consumers should not miss out on this chance to add some glitter to their life by investing in gold and reap benefits for a lifetime. Gold has recently shown excellent returns and will continue to stay bullish. Suresh Kumar Ganna, President The Jewellers Association Bangalore (JAB)