Much like the moment when The Wizard of Oz moves from black-and-white to Technicolor, there is a new awakening in aesthetics, and everyone is Dorothy. The road to beautification is paved with an increasing array of possibilities, from facials, threads, and needles to lasers, surgery, and a sonic wave or two. It's hard to know what to do and what's going to have the most enduring results. For a long time, quick fixes have reigned supreme: temporarily erase a wrinkle with a neurotoxin; lift a sagging cheek with filler. But everything has its limits. Now the strategy is shifting, as is the key question: Are you solving a problem in the here and now or investing in your future appearance? In other words, are you building face equity?
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