DESIGNER SASSA JIMENEZ LIBER ATED UNCONVENTIONAL ROMANTICS from the bounds of tightness paired with her signature flounce and ebullience, while curated fashion rental service Vestido freed fashion girls from the hunt and the eventual maintenance of occasion wear. Business has been hectic for both studios with the return of in-person weddings, but sparks of inspiration are never far behind.
Jimenez, fresh off her own wedding in March 2023, noticed a trend: “A lot of women have moved away from tradition, choosing to celebrate their special day in garments they want to wear rather than what they see in bridal magazines.”
This movement intrigued her. She wanted to reach these brides, but how?
“I felt like the new type of bride is someone who is conscious of the life span of her clothes, including her bridal wardrobe,” she says, adding that Vestido is an ideal venue to introduce a sustainable and economical way of building your wedding wardrobe. When Jimenez set the collaboration in motion with a message to Vestido in May 2023, Vestido had a conundrum that perfectly matched hers.
“This past year, we’ve been getting approached by brides more and more looking for options to wear to their wedding,” shares Vestido co-founder Maica Tady.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
eternal poetry
In an exclusive interview with Vogue Philippines, BULGARI's FABRIZIO BUONAMASSA STIGLIANI and MAURO DI ROBERTO talk about how an appreciation for craftsmanship and technique makes it possible to realize poetry in precious stones.
evan ever evolving
Unpindownable and unputdownable, model, actor, and all-in-one wunderkind Evan Mock makes magic in perpetual motion.
SCENE STEALERS
In recent years, the landscape of local cinema has changed dramatically with an influx of new and talented actors. Meet three Filipino leads rewriting the script, ushering in a new era across all facets of filmmaking.
FORCE sensitive
Designer Kelvin Morales premieres his latest collection, translating resonance in barongs, structured pieces, and a neutral palette spliced with ultramarine.
twm FLAMES
SASSA JIMENEZ and VESTIDO are a match made in circular fashion heaven. By MARBBIE TAGABUCBA.
INSIDE OUT
It’s all overcast skies and solitary roads. Something in the air shifts when ANNE CURTIS explores Tokyo.
reel.and REAL
NICO SANTOS is intent on breaking boundaries and becoming a beacon of pride. By VICTORIA GOLDIEE
tracing LIGHT
Behind the firsts in the history of Philippine cinema is a family who draws with light.
shadow PLAY
ZELDA WILLIAMS wants to make friends with her monsters
CHANCE ENCOUNTERS
How a series of serendipities helped a women-led artistic team bring Gabriela Serrano’s sophomore short dream-time
