It wasn't too long ago that Louis Vuitton started getting serious about its jewellery when, in 2020, it purchased the 1,758-carat Sewelô, the second largest rough diamond ever unearthed. The fate of that massive stone is still a mystery, but in the meantime the French luxury house has unveiled a fresh coup: a new LV Diamonds collection which boasts a custom Monogram Star diamond cut that's unique to the brand. The cut takes obvious reference from the house's historic monogram pattern, invented in 1896 by Georges Vuitton to be used on steamer trunks. It was devised to set Louis Vuitton luggage apart from counterfeits. As finely cut and faceted diamonds infinitely harder to imitate-one could consider that original goal well-achieved, albeit in a new form.
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