From the historic streets of London emerges a fresh celebration of an enduring legacy. The latest Burberry Outerwear 2024 campaign features the luxury brand’s global ambassador Barry Keoghan alongside an impressive lineup that includes luminaries such as actresses Olivia Colman and Cara Delevingne, football stars Cole Palmer and Eberechi Eze, and BRIT Award-winning musician Little Simz. The campaign captures the spirit of British style while paying homage to the heritage brand’s storied past, with over 165 years of pioneering craftsmanship that cements its status as a stalwart of outerwear dedicated to shielding individuals from the elements.
Aptly titled It’s Always Burberry Weather, the campaign revives a slogan from the archives, emphasising the commitment to protecting wearers against unpredictable climates. The line-up showcases a vibrant reinterpretation of familiar styles, infusing them with modish designs and practical elements. Shot against the backdrop of both urban London and the picturesque countryside, the campaign features a series of heartwarming vignettes that celebrate not just the garments but also the dynamic journey of the brand.
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