PROJECT EX
Vogue Singapore|March 2023
Meet Adrian Furstenburg and Dr Viknish Krishnan-Kutty, the Vogue Singapore Innovation Prize winning duo behind the cell-based exotic leather business, ProjectEx.
MAYA MENON
PROJECT EX

At the forefront of Vogue Singapore’s mission is a commitment to its values and vision statement—that is, to create impactful visuals and intelligent narratives that inspire our readers to dream and innovate.

Cue the second iteration of the Vogue Singapore Innovation Prize. Presented in tandem with Singapore Fashion Council, it aims to hone Asian entrepreneurial talent. This year, 10 businesses from cohorts of The Bridge Fashion Incubator programme participated in a two-day boot camp. At the end of it, four shortlisted applicants moved on to the mentorship phase, with ProjectEx taking home the grand cash prize of $15,000.

Helmed by South African fashion designer Adrian Furstenburg and Singaporean biomedical engineer Dr Viknish Krishnan-Kutty, ProjectEx is a cellbased leather business looking to make a strong entrance into the luxury fashion market. Combining the worlds of fashion and science—namely, Furstenburg’s expertise in design under his eponymous handbag label and Krishnan-Kutty’s expertise in cell-based applications such as meat cultivation via his biotech company Cellivate Technologies—the duo hope to fill the gap in the market of cruelty-free exotic leathers.

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