There is an influx of new digital content creators who are bridging the gap between fashion, music and lifestyle through interdisciplinary collaborations and pursuits. The latest name to surface within this space? RYOT, a male collective that prides itself on championing creativity, intention and positivity through high-octane videos.
An acronym for Run Your Own Thing, the collective is made up of six 23-year-olds: video director Matthias Selvam, audio engineer Noah Elisha Yeoh, model and drummer Jonathan Cheng, model Srri Ramm Dayanithy, multimedia artist Gabriel Lim and entrepreneur Sashwin Sashi. Boasting a sizable following across Tik Tok and Instagram, RYOT produces a wide range of content spanning multiple genres, from lifestyle-leaning outdoor vlogs to fashion-forward thrift challenges, that displays an unmatched level of brotherhood and camaraderie.
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