In 1963, Glenfiddich pioneered the first single malt Scotch whisky to be marketed around the world. In a time when blended whiskies were the norm, this was a revolutionary act—one that would come to define Glenfiddich’s trailblazing spirit for generations to come.
To date, a number of creative innovations have shaped Glenfiddich’s path—guided by one central question: Where Next? Despite an unshakeable reputation as the world’s most-awarded single malt Scotch whisky, a strong desire to push the boundaries of whisky-making still persists within the family-run brand. This has led Glenfiddich’s malt makers to embark on a series of experimental single malts, brewed and finished in unconventional vessels that each lends its own distinctive flavour—from bespoke craft IPA barrels to Japanese awamori casks.
While the golden liquid still flows out of the family’s Speyside distillery in the glen (or valley) of the River Fiddich, these innovative brews are a testament to Glenfiddich’s time-tested ethos of risk-taking. Even its signature triangular bottle was radical at the time, designed by influential 20th-century designer Hans Schleger in 1961 and instantly recognisable today.
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