FUTURE PROOFING
WOW Singapore|Issue 65
A. Lange & Söhne debuts three watches that are the result of careful planning and consideration, including the vagaries of market forces. Director of Product Development Anthony de Haas explains
ASHOK SOMAN
FUTURE PROOFING

In this trade, you know you have gone off the rails when you start talking as much as your subject. This is a real problem when one is doing an interview because one wants to hear what the other person has to say. Unfortunately, this is exactly what happened in my interview with A. Lange & Söhne Director of Product Development Anthony de Haas at Watches & Wonders. The editorial team has spoken with de Haas many times over the 18 years he has been at the Glashütte brand. On this occasion I got fired up and lost the plot a little, for which I offer an unreserved apology, both to you, dear reader, and to de Haas. If you are reading this Mr de Haas, I blame the cacophony behind the A. Lange & Söhne booth!

To make amends, I can confirm that we will be speaking with A. Lange & Söhne CEO Wilhelm Schmid in Singapore soon, for a story that will run in our new Legacy issue. We do not normally engage with the same brand in the same way over multiple issues, although A. Lange & Söhne has always been gracious and generous about interview opportunities.

One serious reason this interview got out of control was the fact that I had not seen the novelties prior to my face-to-face appointment. This sometimes happens and it is not ideal, but a veteran like me cannot offer this as an explanation anyway. The more probable reason is of course the in-person meet. It was so refreshing that I was positively giddy. None of that is meant to excuse anything, merely to explain. In any event, the conversation was actually

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