Fashion, just like architecture, is about more than what meets the eye. Akris creative director Albert Kriemler knows this well: ‘For me, fashion is not just visual; it is about feeling, it is tactile. In the end, we wear clothes on our skin. This is something you need to feel, not just look at. In interiors, as in fashion, it is always about material and fabrics first.’ It was this intangible quality, this sense of elegance but also comfort and ease that Kriemler wanted to replicate in spatial terms when he embarked on the search for the right partner for a new series of concept stores for the century-old Swiss label. He soon found his perfect match in the studio of David Chipperfield.
Kriemler and Chipperfield have known each other for more than 20 years, having first met at a party in Zurich through a mutual friend, German architect Christoph Sattler. The British architect’s ‘sensitivity towards context and site specification’, as well as his distinct balance of ‘traditional requirements with a modern, minimalist design approach’, were what attracted the Akris designer to offer him the commission. ‘There is a sense of minimalist beauty and precision, a love of quality and functionalism in this new concept, which I can relate to,’ Kriemler says. ‘He is very experienced in dealing with existing structures, and that is what we need. When we look into new locations for our boutiques, we have to make compromises, because we do not build a house from scratch. David can reconsider old complex situations with the utmost respect – that is what I admire.’
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