How Content-toCommerce Strategy is Beautifying the Future of The Good Glamm Group
Food & Health|February 2023
The Good Glamm Group became the first beauty unicorn in South Asia in November last year.
How Content-toCommerce Strategy is Beautifying the Future of The Good Glamm Group

It acquired 10  companies and raised $250 million last year, with an eye to launch an IPO by mid-2024. The company grew from 600,000 customers in FY21 to four million customers in FY22. Currently, 65 percent of its revenue is generated from Tier II and III cities, while the remaining is contributed by the top eight cities of India. The Good Glamm Group has three distinct core businesses including Good Brands Co, which focuses on beauty and personal care brands like MyGlamm, St Botanica, The Moms Co., Organic Harvest, and Sirona; The Good Glamm Group comprises India’s leading digital media platforms like POPxo, ScoopWhoop, Baby Chakra and MissMalini; and Good Creator Co is the influencer platform that enables its content creators to make money.

How did the Group’s Journey Begin? 

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