TRAIN TO YOUR MAX
Men's Health South Africa|September - October 2024
Cardiorespiratory fitness is one of the most important health markers when it comes to your overall wellbeing. Here's how Discovery Vitality Fitness gives you more ways than ever to fire up your engine.
TRAIN TO YOUR MAX

Vitality Fitness

This app launches with access to over 300 boutique facilities, gyms and padel courts, with ambitions to keep growing. Facilities interested in joining the Vitality Fitness Network can email Vitality at fitness@discovery.co.za

New research released by Discovery Vitality has once again shifted the spotlight back to cardiorespiratory fitness (measured as VO2 max) as an important health risk metric. Insights were drawn from Discovery's unique data, including lifestyle information, clinical screening results and insurance claims data.

The findings show the tangible benefits of prioritising cardiorespiratory fitness, also referred to as cardio fitness, which dramatically reduces the risk of developing-and dying from-cardiovascular diseases, certain cancers and diabetes, among other conditions. Linked to these insights, Discovery Vitality announced the launch of two exciting updates to the programme aimed at enhancing the health outcomes of its members.

They are a new rewards points metric based on cardio fitness level, called Vitality Cardio Fitness Levels, and a first-of-its-kind exercise platform called Vitality Fitness. The new platform brings a new level of convenience and access to Vitality members, enabling them to view and book an extensive range of workouts provided by a network of gyms and fitness studios around the country. Members access the booking platform through the Discovery app and can book classes in a few taps.

"My vision is that the insights from this research on cardio fitness help inform the global effort to combat the growing epidemic of physical inactivity and its associated health risks. We're continually exploring ways to incentivise and promote healthier lifestyles among our members. It's important that these are backed by research and enabled through the smart use of technology to fit easily into people's lives," says Vitality CEO, Dinesh Govender.

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