NATURAL VIBE

NEW YORK CITY-BASED LIFESTYLE BRAND INDIA & PURRY BRINGS TO THE HOME PRINTS INSPIRED BY NATURE.

- NANCY A. RUHLING

“I consider my botanical artworks portraits,” says Jessica Hollander. “They are as individual as people: Every flower, every seed pod is unique.”

Hollander, the creative force of nature behind the New York City–based lifestyle brand India & Purry, gently traces the outline of a poppy petal on a pillow, admiring its “bewitching beauty.”

“I’m simply obsessed with poppies,” she says. “I love the way the petals are folded like crepe paper. They are otherworldly and delicate.”

For the last decade, Hollander has been creating décor—everything from bedding and wallpaper to table runners, serving trays, and framed giclée prints—that brings the artistry to the everyday home.

“I’m constantly buoyed by the beauty I see all around me in the trees, in the light, in the water,” she says. “And I want to help people create lovely, happy spaces that infuse the mundane with the divine beauty of nature.”

In her portraits, Hollander probes the petals and pods, peeling away the pretense to reveal personality.

The hellebores are haughty; the poppies are playful; the scabiosa are showy. The dainty dandelions are demure.

“There’s a quirkiness and sometimes a slight awkwardness to my work that adds edge,” she says.