More than 50 items are available with starting bids ranging from $35 for a worn and autographed 2028 LA28 Summer Olympics hat to $3,000 for his mother’s scrapbook featuring 1976 media coverage not indexed online. The auction, which opened November 11, closes at 6 pm ET on December 4, 2022. During the auction period, collectors have the option to buy an item at a higher set price if they want to take something off the market. In addition, collectors can make offers on three Olympic medals available via private sale.
A driving force behind the auction is the memory of his adoptive mother, Frances Louganis. “My mom always taught me, ‘Make everywhere you go better because you were there,’” says the five-time Olympic medalist. “The funds we’ll raise from the auction are designed to help people in need and those who are fighting for justice.”
Like many professional athletes and celebrities, Louganis has had the opportunity to work with private auction houses to sell his personal effects. But that option doesn’t work for the 62-year-old champion, who believes that personal resilience requires a DIY approach and a commitment to life-long learning and innovation. As such, he has hired a team to create a bespoke e-commerce experience on his own website.
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