SOMETIMES, WE MAKE the mistake of looking at a brand’s store and see it solely as a place for retail. An experience there becomes purely transactional. But, in Louis Vuitton, retail spaces transcend what they might appear to be on the surface. Louis Vuitton outlets are extensions of the brand — and that includes not just the luxury goods they sell, but also the brand’s unique identity, its history, its place in our popular culture, and in our collective consciousness.
Louis Vuitton is especially pivotal in the Thai luxury retail market, supported by Thailand’s expanding luxury sector, which saw a market size of approximately $2.7 billion in 2023. As the leading luxury brand, Louis Vuitton benefits from Thailand’s growing number of high-net-worth individuals, expected to rise by 7% annually. Thailand’s luxury goods market growth rate, projected at 5% annually through 2025, underscores Louis Vuitton’s strategic importance, and its role in driving the sector’s expansion and prestige in the region.
Against this backdrop, the brand’s flagship store, which lights up the facade of Gaysorn Amarin mall in Bangkok’s prestigious Ratchaprasong district, has recently undergone a comprehensive overhaul, to better encapsulate the brand’s significance to Thailand’s luxury market, as well as that of the region, and to deepen the connection between the brand and its vast number of fans and clients.
The result: LV The Place Bangkok, a new destination concept that includes an immersive exhibition, café, store, and a restaurant from celebrated chef, Gaggan Anand.
Visionary Journeys
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