BOO!
August Man SG|Issue 206 (October 2024)
'Tis the season when I scare people with how outrageous I look.
KELLY LEWI
BOO!

EVERYONE HAS HOLIDAYS they look forward to, like Christmas. Or Valentine’s Day. For me, there is only one answer: Halloween. As a fan of everything horror, it is the only time of the year when spooky skeletons are celebrated. Beyond that, it is the only time I am unapologetically freaky.

It is unquestionably true that Halloween’s charm comes not just its terrifyingly haunted energy, though undoubtedly fear plays a large part. It is quite amusing how people are so drawn towards fear, as much as the idea of it may be off-putting.

The reason is simple: when scared, the brain enters a flight or fight mode that releases adrenaline, triggering endorphins and dopamine. In short, it makes us feel alive. The entire process happens subconsciously out of our control, and the brain is smart enough to process that certain fear is conducted in safe environments, such as haunted houses. We know we won’t get hurt (maybe), so what we feel instead is this sudden rush of addictive awareness.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM AUGUST MAN SGView all
A Clear Vision Of The Future
August Man SG

A Clear Vision Of The Future

With the proliferation of its Myopia Centres, local eyecare brand W Optics is keeping Singaporeans clear-sighted for the future.

time-read
2 mins  |
Issue 207 (November 2024)
Paradise Foud
August Man SG

Paradise Foud

It's time to give tuning out its due. We all need a break from the group chat(s).

time-read
2 mins  |
Issue 207 (November 2024)
Santos De Cartier: A New Era
August Man SG

Santos De Cartier: A New Era

Originally A Way Of Intertwining The Cartier Brand With The Daring Spirit Of Aviation, It Now Stands As An Icon Of Luxury And Elegance.

time-read
5 mins  |
Issue 207 (November 2024)
The Future Will Be Pixelated, Probably
August Man SG

The Future Will Be Pixelated, Probably

What are the implications on one's lived experience as online life is rife with meaning and possibilities?

time-read
4 mins  |
Issue 207 (November 2024)
GROWING PAINS
August Man SG

GROWING PAINS

AT MILAN FASHION WEEK, ONITSUKA TIGER UNVEILED ITS SPRING/SUMMER 2025 COLLECTION, WHICH TOUCHES ON A SUBJECT EACH OF US IS MORE THAN FAMILIAR WITH.

time-read
1 min  |
Issue 207 (November 2024)
A Watch For The Global Citizen
August Man SG

A Watch For The Global Citizen

Before you make your travel plans for 2025, get the perfect watch for the modern nomad.

time-read
2 mins  |
Issue 207 (November 2024)
MAKING INVESTING MORE DELICIOUS
August Man SG

MAKING INVESTING MORE DELICIOUS

FINANCE INDUSTRY VETERAN WALTER DE OUDE IS COMBINING HIS ERUDITION AND EXPERIENCE WITH THE STAR POWER OF HENRY GOLDING TO BRING US AN INVESTMENT PLATFORM THAT'S MUCH SWEETER THAN MOST.

time-read
1 min  |
Issue 207 (November 2024)
WHO LET THE DOGS OUT?
August Man SG

WHO LET THE DOGS OUT?

ONE-THIRD OF HOUSEHOLDS around the world have a pet dog.

time-read
1 min  |
Issue 207 (November 2024)
How Does A Hotel Brand Become The Best In The World?
August Man SG

How Does A Hotel Brand Become The Best In The World?

Cristiano Rinaldi, president of Capella Hotel Group, shares its recipe for success.

time-read
3 mins  |
Issue 207 (November 2024)
Sunday Island Mornings
August Man SG

Sunday Island Mornings

An island cluster so beautiful that Harry Winston made a watch in its honour.

time-read
1 min  |
Issue 207 (November 2024)