IN 1949, KIHACHIRO ONITSUKA founded Onitsuka Tiger with a singular goal: propelling the aspirations of Japan's youth post-war. Believing that sports had the power to change lives, Onitsuka became one of the forerunners in Japanese sports shoes, weaving in technology and comfort. Now, 75 years down the road, Onitsuka Tiger is recognised as one of the oldest Japanese streetwear brands, famed for its timeless designs and iconic stripes. In celebration of its anniversary year, the brand kickstarted 2024 with a special collaboration featuring Astro Boy.
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