LOUIS VUITTON SPRING/SUMMER 2024 menswear arrived in stores in January and if racking up more than one billion views across social media and driving close to 2,000 guests to the Pont Neuf bridge was an indication of his critical appeal, it would be anyone's guess how this translates to actual consumer demand.
In his first proposal for the Maison, Men's Creative Director Pharrell Williams looks to the sun as a universal source of life: a radiance that energises, heals and unifies humans across cultures and creeds. The House's initials "LV" became an emblem of a new culture of Lvers: a state of mind founded in warmth, well-being and welcome-ness turning us into lovers instead of fighters.
Employed in graphics and embellishments, Louis Vuitton Spring/Summer 2024 menswear represented a culture of a diverse global community connected by a likeminded appreciation for the core values of the Maison: the discernment, the savoir-faire, and the curation of its iconographic elements.
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