IT TAKES 10 TONNES of ore to make 30 grams of platinum, rendering platinum unique among a trove of precious metals. Noble, prestigious metal and somewhat shiny white, the thing that separates this exceedingly inconspicuous, and extremely dense metal from its 18K gold brethren is but that it’s 34% heavier than its counterpart. Visually, its reflections separate it from white gold and infuse it with obvious appeal. Opening up boundless possibilities of pure aesthetic refinement, sophistication and personal delight for Parmigiani Fleurier.
The operative words here are refinement in simplicity: Platinum is the ultimate of subtle yet luxurious materials because to untrained observers, it’s often mistaken for stainless steel.
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