MAURICE LACROIX’S LATEST additions to the Aikon family are turning heads, and it’s not just the sleek gold and anthracite options doing the talking—it’s the electric ultraviolet shade that’s stealing the show. These featherweight titanium models, available in both automatic and chronograph variants, are a bold statement from the brand that shook up the industry nearly a decade ago with the launch of the Aikon. In an exclusive Q&A with AUGUSTMAN, Maurice Lacroix’s dynamic CEO Stéphane Waser opens up about the striking new releases, their magnetic pull on a younger crowd, and how the brand masterfully balances innovation with heritage.
Could you walk us through the creative process behind the new novelties and what excites you the most about them? The purple dial is extraordinary!
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