DARING SPIRIT
Augustman Malaysia|August 2023
Tudor celebrates the spirit of adventure with the 21st-century expedition timepiece Ranger as well as pushing the limits of the Black Bay
KC YAP
DARING SPIRIT

RANGER

IN THE SPIRIT OF THE BRITISH NORTH GREENLAND EXPEDITION

On the historic day of 8 July 1952, the British North Greenland Expedition left Deptford, an area on the banks of the Thames in London, for a two-year scientific mission studying ice sheets in Greenland. Equipped with the brand-new Oyster Prince model, Tudor's first automatic and waterproof watch, the members of the expedition, mainly British scientists and sailors, conducted in depth glaciological and seismic surveys at several sites.

When Tudor requested the crew to gather performance data from the 30 Oyster Prince watches that would be worn under extreme conditions, one of them returned with a letter to Tudor stating that his watch "maintained remarkable precision" and that "at no time did it need to be rewound by hand." This notion of robustness has since remained at the heart of the Tudor philosophy as evidenced by its focus on technical performance.

Although the Tudor watches used by the expedition from 1952 to 1954 never bore the inscription of "Ranger" on their dials, subsequent Ranger models have perpetuated the concept of the expedition watch, a robust, practical, and affordable instrument, born at Tudor during this time. The origins of the Tudor Ranger family, in fact, date back to 1929, the year that Hans Wilsdorf registered the "Ranger" name, three years after registering the "Tudor" trademark.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM AUGUSTMAN MALAYSIAView all
FACING THE PROBLEM, APPLYING THE SOLUTION
Augustman Malaysia

FACING THE PROBLEM, APPLYING THE SOLUTION

British skincare brand Facetheory has landed in Sephora Malaysia.

time-read
3 mins  |
November 2024
A STEP CLOSER TO PARIS
Augustman Malaysia

A STEP CLOSER TO PARIS

Bistro Léa is Kuala Lumpur's latest destination for wholesome, classic French fare

time-read
3 mins  |
November 2024
The Rearing Horse meets the Celestial Dragon
Augustman Malaysia

The Rearing Horse meets the Celestial Dragon

Porsche Malaysia unveils the Taycan S-Turbo Celestial Jade, a one-off model part of the legendary Sonderwunsch programme

time-read
3 mins  |
November 2024
The Story Of Luxury
Augustman Malaysia

The Story Of Luxury

KOK LAI CHING, MANAGING DIRECTOR OF SOUTHEAST ASIA & PACIFIC AT EDRINGTON, PURVEYOR OF SOME OF THE WORLD'S FINEST SPIRITS, AFFIRMS THE IMPORTANCE OF STORYTELLING TO THE PREMIUM OFFERINGS SHE OVERSEES.

time-read
3 mins  |
November 2024
The Future Will Be Pixelated, Probably
Augustman Malaysia

The Future Will Be Pixelated, Probably

What are the implications on one's lived experience as online life is rife with meaning and possibilities?

time-read
4 mins  |
November 2024
Perfectly timed slam dunk
Augustman Malaysia

Perfectly timed slam dunk

Seiko introduces two limited-edition timepieces, to celebrate the rising passion for basketball in Southeast Asia with a blend of bold style, technical precision, and a nod to the brand's enduring heritage.

time-read
3 mins  |
November 2024
SOMEWHERE OVER THE RAINBOW
Augustman Malaysia

SOMEWHERE OVER THE RAINBOW

Way up high, Felix Pantone and Zenith are coming together again for yet another stunning horological collaboration.

time-read
2 mins  |
November 2024
SANTOS DE CARTIER: A NEW ERA
Augustman Malaysia

SANTOS DE CARTIER: A NEW ERA

ORIGINALLY A WAY OF INTERTWINING THE CARTIER BRAND WITH THE DARING SPIRIT OF AVIATION, IT NOW STANDS AS AN ICON OF LUXURY AND ELEGANCE.

time-read
5 mins  |
November 2024
A LEGACY IN TIME
Augustman Malaysia

A LEGACY IN TIME

This year's P-Day, a global gathering of Panerai enthusiasts, was organised in Kuala Lumpur for the first time. Augustman took the opportunity to speak with Panerai CEO Jean-Marc Pontroué and Paneristi co-founder Paddy Conway to find out more about this annual assembly.

time-read
7 mins  |
November 2024
REACHING FOR THE STARS
Augustman Malaysia

REACHING FOR THE STARS

A tribute to the past, with a modern twist-Omega reimagines the iconic, space-travelling Speedmaster CK 2998 for the contemporary collector.

time-read
3 mins  |
November 2024