IN THE 1950S, major economic, political and social change was in the air. Distances were shortening while information was being exchanged ever more quickly. Under the leadership of Hans Wilsdorf, for whom "dates and days are a necessity", Rolex developed a model with a clearly readable day display, appropriate for everyday use.
Launched in 1956, the Day-Date displayed the day of the week, spelt in full, in an arcshaped window at 12 o'clock, along with the date at 3 o'clock, offering an instant solution to those requiring complete mastery of their personal calendar. To this day, using most writing systems - Latin, Arabic, Cyrillic, Hebrew, Japanese, Chinese ideograms, and even the Ge'ez alphasyllabary used in the Horn of Africa - the Day-Date expresses the cultural identity of its wearer.
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