A GRADUATE OF France's École Polytechnique, Frédéric Arnault started his professional career at Facebook before joining TAG Heuer in 2017 to manage its smartwatch activities. In October 2018, he was appointed chief strategy and digital officer and led the company's ambitious transformation and digitalization efforts.
Since July 2020, the son of the LVMH holding group's founder and chairman Bernard Arnault has been appointed as CEO of TAG Heuer. As head of the maison, his ambition is to accelerate the development of TAG Heuer, a pioneer of the watchmaking industry since 1860, by fueling innovation and maximising the value of the brand's iconic collections.
During his maiden visit to Kuala Lumpur last year, Frédéric shared with us about his strategy and penchant for the digital side of watchmaking.
What have you studied about the watch market and what is the direction you've set for the brand?
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