IT’S FASCINATING TO SEE how brands roll out yearly updates to their most iconic products. Most times, the changes are incremental, a slight tweak – not too much that it alienates fans who want the familiar, but enough so the marketers have something to shout about.
But in rare cases, a brand might feel intrepid, tearing up the playbook for a bold, completely unexpected overhaul.
The 2024 Mercedes-AMG C 63 S E Performance is one such case. On the outside, it’s the sleek and sturdy chassis of a Mercedes-AMG luxury vehicle, with subtly more muscular proportions than its 2023 predecessor. But underneath the hood, the changes are extensive to the point of being audacious.
It does away with 2023’s four-litre twin-turbo V8 and rear-wheel drive and replaces it with a dual engine system, with the four-cylinder, handcrafted M139I engine in the front and an electric motor on the rear axle. This also means that the aforementioned rear-wheel drive gives way to the return of the AMG Performance 4Matic+ all-wheel drive and active rear-axle steering. This makes the car more dynamic, yet easier to master for new drivers.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
FACING THE PROBLEM, APPLYING THE SOLUTION
British skincare brand Facetheory has landed in Sephora Malaysia.
A STEP CLOSER TO PARIS
Bistro Léa is Kuala Lumpur's latest destination for wholesome, classic French fare
The Rearing Horse meets the Celestial Dragon
Porsche Malaysia unveils the Taycan S-Turbo Celestial Jade, a one-off model part of the legendary Sonderwunsch programme
The Story Of Luxury
KOK LAI CHING, MANAGING DIRECTOR OF SOUTHEAST ASIA & PACIFIC AT EDRINGTON, PURVEYOR OF SOME OF THE WORLD'S FINEST SPIRITS, AFFIRMS THE IMPORTANCE OF STORYTELLING TO THE PREMIUM OFFERINGS SHE OVERSEES.
The Future Will Be Pixelated, Probably
What are the implications on one's lived experience as online life is rife with meaning and possibilities?
Perfectly timed slam dunk
Seiko introduces two limited-edition timepieces, to celebrate the rising passion for basketball in Southeast Asia with a blend of bold style, technical precision, and a nod to the brand's enduring heritage.
SOMEWHERE OVER THE RAINBOW
Way up high, Felix Pantone and Zenith are coming together again for yet another stunning horological collaboration.
SANTOS DE CARTIER: A NEW ERA
ORIGINALLY A WAY OF INTERTWINING THE CARTIER BRAND WITH THE DARING SPIRIT OF AVIATION, IT NOW STANDS AS AN ICON OF LUXURY AND ELEGANCE.
A LEGACY IN TIME
This year's P-Day, a global gathering of Panerai enthusiasts, was organised in Kuala Lumpur for the first time. Augustman took the opportunity to speak with Panerai CEO Jean-Marc Pontroué and Paneristi co-founder Paddy Conway to find out more about this annual assembly.
REACHING FOR THE STARS
A tribute to the past, with a modern twist-Omega reimagines the iconic, space-travelling Speedmaster CK 2998 for the contemporary collector.