FORMULA 1 TECH, EVERYDAY CRUISING
Augustman Malaysia|April 2023
The 2024 Mercedes-AMG C 63 S E Performance will change the way you think about executive cars
SUFFIAN HAKIM
FORMULA 1 TECH, EVERYDAY CRUISING

IT’S FASCINATING TO SEE how brands roll out yearly updates to their most iconic products. Most times, the changes are incremental, a slight tweak – not too much that it alienates fans who want the familiar, but enough so the marketers have something to shout about.

But in rare cases, a brand might feel intrepid, tearing up the playbook for a bold, completely unexpected overhaul.

The 2024 Mercedes-AMG C 63 S E Performance is one such case. On the outside, it’s the sleek and sturdy chassis of a Mercedes-AMG luxury vehicle, with subtly more muscular proportions than its 2023 predecessor. But underneath the hood, the changes are extensive to the point of being audacious.

It does away with 2023’s four-litre twin-turbo V8 and rear-wheel drive and replaces it with a dual engine system, with the four-cylinder, handcrafted M139I engine in the front and an electric motor on the rear axle. This also means that the aforementioned rear-wheel drive gives way to the return of the AMG Performance 4Matic+ all-wheel drive and active rear-axle steering. This makes the car more dynamic, yet easier to master for new drivers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM AUGUSTMAN MALAYSIAView all
FACING THE PROBLEM, APPLYING THE SOLUTION
Augustman Malaysia

FACING THE PROBLEM, APPLYING THE SOLUTION

British skincare brand Facetheory has landed in Sephora Malaysia.

time-read
3 mins  |
November 2024
A STEP CLOSER TO PARIS
Augustman Malaysia

A STEP CLOSER TO PARIS

Bistro Léa is Kuala Lumpur's latest destination for wholesome, classic French fare

time-read
3 mins  |
November 2024
The Rearing Horse meets the Celestial Dragon
Augustman Malaysia

The Rearing Horse meets the Celestial Dragon

Porsche Malaysia unveils the Taycan S-Turbo Celestial Jade, a one-off model part of the legendary Sonderwunsch programme

time-read
3 mins  |
November 2024
The Story Of Luxury
Augustman Malaysia

The Story Of Luxury

KOK LAI CHING, MANAGING DIRECTOR OF SOUTHEAST ASIA & PACIFIC AT EDRINGTON, PURVEYOR OF SOME OF THE WORLD'S FINEST SPIRITS, AFFIRMS THE IMPORTANCE OF STORYTELLING TO THE PREMIUM OFFERINGS SHE OVERSEES.

time-read
3 mins  |
November 2024
The Future Will Be Pixelated, Probably
Augustman Malaysia

The Future Will Be Pixelated, Probably

What are the implications on one's lived experience as online life is rife with meaning and possibilities?

time-read
4 mins  |
November 2024
Perfectly timed slam dunk
Augustman Malaysia

Perfectly timed slam dunk

Seiko introduces two limited-edition timepieces, to celebrate the rising passion for basketball in Southeast Asia with a blend of bold style, technical precision, and a nod to the brand's enduring heritage.

time-read
3 mins  |
November 2024
SOMEWHERE OVER THE RAINBOW
Augustman Malaysia

SOMEWHERE OVER THE RAINBOW

Way up high, Felix Pantone and Zenith are coming together again for yet another stunning horological collaboration.

time-read
2 mins  |
November 2024
SANTOS DE CARTIER: A NEW ERA
Augustman Malaysia

SANTOS DE CARTIER: A NEW ERA

ORIGINALLY A WAY OF INTERTWINING THE CARTIER BRAND WITH THE DARING SPIRIT OF AVIATION, IT NOW STANDS AS AN ICON OF LUXURY AND ELEGANCE.

time-read
5 mins  |
November 2024
A LEGACY IN TIME
Augustman Malaysia

A LEGACY IN TIME

This year's P-Day, a global gathering of Panerai enthusiasts, was organised in Kuala Lumpur for the first time. Augustman took the opportunity to speak with Panerai CEO Jean-Marc Pontroué and Paneristi co-founder Paddy Conway to find out more about this annual assembly.

time-read
7 mins  |
November 2024
REACHING FOR THE STARS
Augustman Malaysia

REACHING FOR THE STARS

A tribute to the past, with a modern twist-Omega reimagines the iconic, space-travelling Speedmaster CK 2998 for the contemporary collector.

time-read
3 mins  |
November 2024