GIORGIO ARMANI
While it bears the Spring/Summer 2024 title, Giorgio Armani’s latest collection embodies timeless sophistication. Transcending trends, the SS24 menswear series rewrites the history of Armani with a modern flair – bringing forth a contemporary line-up that boasts the essence of the brand.
Eschewing the usual rigidity of menswear, Giorgio Armani adopted a softer and lighter approach by presenting a ready-to-wear that is minimalistic and comfortable, exhaling an air of light elegance. Forms are soft and lengthened, intertwining threads either actually woven or evoked in prints that imitate knots, weaves with a summery feel and geometric motifs for rhythm. From the geometric-print satin suit set to an earth-toned blazer, Armani showcases what it means to be suave in today’s society.
OUR FAVOURITE LOOK FROM THE COLLECTION A three-set mint textured suit with a green silk scarf draped over the shoulders, complete with off-white loafers.
FENDI
The Fendi Factory in Capannuccia outside Florence is the brand’s latest endeavour, an innovative hub dedicated to excellence in fine leather goods. Designed by Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, the Fendi Men’s Spring/Summer 2024 collection is an ode to this new adventure and a historic return to Florence, where Venturini Fendi’s grandmother mastered the art of leather craftsmanship.
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