THE LIONMOBILE
Augustman Malaysia|June 2024
Discover the majestic allure of the all-new Peugeot 408
KC YAP
THE LIONMOBILE

EXHIBITING A COMPLETELY redesigned look and packed with the finest engineering and technology, the all-new Peugeot 408 signifies an exciting future for the French brand in the Malaysian automotive market as the first Peugeot model to be launched by Stellantis Malaysia. An expression of the marque’s renaissance and new manifesto “The Language of Attraction,” it rewrites the rulebook for its segment with a radically different exterior. The dynamic fastback silhouette embodies a robust feline grace channelled through various styling elements, setting the design direction for Peugeot vehicles to come.

BRINGING SEXY FASTBACK

From the front, the all-new Peugeot 408 introduces the brand’s new emblem, nestled as the centrepiece that harmoniously blends in with the body-coloured vertical slats of the grille. Lighting up the road ahead comes from the all-new Peugeot Signature Light—a distinctive, full-LED headlamp cluster incorporating a single, vertical fan-shaped daytime running light strip. The GT trim brings in the latest Matrix LED lighting technology, which features an automatic beam function for optimum visibility in the dark.

Moving from the dynamic side profile towards its slanting roofline, the new 408 hinges are recessed into “Cat Ears” to create an optimal aerodynamic corridor towards the boot lid spoiler. The vehicle boasts a distinctive 3D three-claw, full LED rear that is further accentuated by its inverted cut-out of the rear bumper. This design element, along with the other innovative features, ensures the vehicle turns heads and leaves a lasting impression. Based on the multienergy EMP2 (Efficient Modular Platform), the attractive fastback model delivers a commanding pressence with a wheelbase of 2,787mm and a raised ground clearance of 189mm.

AGILITY WITH PANACHE

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM AUGUSTMAN MALAYSIAView all
FACING THE PROBLEM, APPLYING THE SOLUTION
Augustman Malaysia

FACING THE PROBLEM, APPLYING THE SOLUTION

British skincare brand Facetheory has landed in Sephora Malaysia.

time-read
3 mins  |
November 2024
A STEP CLOSER TO PARIS
Augustman Malaysia

A STEP CLOSER TO PARIS

Bistro Léa is Kuala Lumpur's latest destination for wholesome, classic French fare

time-read
3 mins  |
November 2024
The Rearing Horse meets the Celestial Dragon
Augustman Malaysia

The Rearing Horse meets the Celestial Dragon

Porsche Malaysia unveils the Taycan S-Turbo Celestial Jade, a one-off model part of the legendary Sonderwunsch programme

time-read
3 mins  |
November 2024
The Story Of Luxury
Augustman Malaysia

The Story Of Luxury

KOK LAI CHING, MANAGING DIRECTOR OF SOUTHEAST ASIA & PACIFIC AT EDRINGTON, PURVEYOR OF SOME OF THE WORLD'S FINEST SPIRITS, AFFIRMS THE IMPORTANCE OF STORYTELLING TO THE PREMIUM OFFERINGS SHE OVERSEES.

time-read
3 mins  |
November 2024
The Future Will Be Pixelated, Probably
Augustman Malaysia

The Future Will Be Pixelated, Probably

What are the implications on one's lived experience as online life is rife with meaning and possibilities?

time-read
4 mins  |
November 2024
Perfectly timed slam dunk
Augustman Malaysia

Perfectly timed slam dunk

Seiko introduces two limited-edition timepieces, to celebrate the rising passion for basketball in Southeast Asia with a blend of bold style, technical precision, and a nod to the brand's enduring heritage.

time-read
3 mins  |
November 2024
SOMEWHERE OVER THE RAINBOW
Augustman Malaysia

SOMEWHERE OVER THE RAINBOW

Way up high, Felix Pantone and Zenith are coming together again for yet another stunning horological collaboration.

time-read
2 mins  |
November 2024
SANTOS DE CARTIER: A NEW ERA
Augustman Malaysia

SANTOS DE CARTIER: A NEW ERA

ORIGINALLY A WAY OF INTERTWINING THE CARTIER BRAND WITH THE DARING SPIRIT OF AVIATION, IT NOW STANDS AS AN ICON OF LUXURY AND ELEGANCE.

time-read
5 mins  |
November 2024
A LEGACY IN TIME
Augustman Malaysia

A LEGACY IN TIME

This year's P-Day, a global gathering of Panerai enthusiasts, was organised in Kuala Lumpur for the first time. Augustman took the opportunity to speak with Panerai CEO Jean-Marc Pontroué and Paneristi co-founder Paddy Conway to find out more about this annual assembly.

time-read
7 mins  |
November 2024
REACHING FOR THE STARS
Augustman Malaysia

REACHING FOR THE STARS

A tribute to the past, with a modern twist-Omega reimagines the iconic, space-travelling Speedmaster CK 2998 for the contemporary collector.

time-read
3 mins  |
November 2024