Fragrance has an uncanny ability to evoke nostalgia. With just one whiff, you could be transported right back to the days of your youth, or to a memorable special occasion such as your wedding. It can even remind you of a person.
The true beauty and power of fragrance is that it’s so deeply personal. As British perfume expert Michael Edwards famously said, “A great perfume is a work of art, it can lift our days, haunt our nights and create the milestones of our memories. Fragrance is liquid emotion. And that never goes out of fashion.”
PAYDAY SPOIL: Estée Lauder Modern Muse EDP (50ml) R 2650
FRAGRANCE NOTES: Mandarin orange, jasmine, musk, amber and Madagascan vanilla
There is even science that backs this up – the olfactory nerve is only two synapses (nerve cell junctions) away from the amygdala, a part of the brain that is critical to expressing and experiencing emotion. Thanks to this just connection, smell has the ability to evoke an immediate emotional response.
MEET THE FRAGRANCE FAMILIES
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