She's been around for 10 years, creating stunningly relatable content, and using her platform and passion for helping others to the fullest. A psychology honours graduate, YouTuber, brand influencer and wife to hubby Lorenzo Lakay, the curly-haired fashionista has mastered the demanding and 'unconventional' journey behind content creation, keeping things honest and raw along the way, whilst holding on to her faith and values.
YOUR CONTENT HAS A SOPHISTICATED EASE TO IT - MUCH LIKE YOUR SENSE OF STYLE. TELL US MORE ABOUT IT.
Thank you so much! I struggled to find my style in my earlier days on social media (if you go back down my feed, you'll see for yourself) ranging from styles to colour. As I've gotten older, I have become more self-aware and confident in finding my very own style. I like to keep things fairly simple but I'll add a twist to it to elevate the look, like a bold blazer or a striking pair of heels. I have also been enjoying pops of colour now and then, which I think seems to keep things interesting. A lot of my wonderful community online has been saying that they're enjoying this "new Paula".
WHAT DOES AN AVERAGE DAY IN YOUR SHOES LOOK LIKE?
Each day varies, but a typical day will involve an early gym session with my personal trainer, Romy. After gym, I will freshen up and get ready for the shoot that's taking place on that day. I create most of my content myself, so I like to make sure that all my gear is ready and charged, then I'll get down to filming.
The filming usually takes about 2-4 hours, depending on what I need to do. Thereafter, I will get to my admin and editing. Each day I end work at a different time, but most days my day ends around 7 or 8pm.
HOW DOES IT FEEL TO HAVE COME THIS FAR?
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