A good day for a social media manager includes creating fun, quirky content that's approved with little to no feedback, says Cassandra Richards of ARM Worldwide.
Behind that one-minute Reel you just saw on Instagram is hours and days of work. Even a 10second promo - the cheese-pull bread at that secret new restaurant, that slow-glide of a new lipgloss, the drone video of Himalayan sunrises - doesn't come easy. What looks floaty and magical often involves three planning meetings, 4am calls, five checklists, arguments with stylists, light and pacing checks, hours of editing and well-timed uploads.
The work doesn't end there. There's tagging, troll hunting, legal tussles, finding out that the photographer costs more than accounted for, and, oops, realising that overnight, Instagram's algorithm (and all the views) is now focused on something else.
Social media work looks breezy, feels glamorous. It's anything but, say the people in the business. Cassandra Richards (27) from the agency ARM Worldwide; Priyanshu Goel (22), senior talent manager at IPLIX Media; and Prakriti Madan (28), founder of 24 Media offer a BTS peek, without the soft filters.
Starting points
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Let's tri all the angles
BFFs falling for the same girl, kidnap twists, murders, bromances. These 10 three-way love stories play with geometry and our feelings
Should you Q up for this?
Audi's luxury SUV, the Q8, has had a refresh. But a sleeker grille and headlight tech don't make up for what's still missing
How to plan a great escape
It's getting colder. It's already hard to breathe. Why not plan a winter vacation that's a world away but not too far away?
Kababs, yes, but khandvi too
Mughlai cuisine has as many vegetarian dishes as meaty ones. A new translation of a 16th century manuscript shows how we ate, and why modern labels are pointless
I can be your hero
Gurfateh Pirzada, only afewroles old, is the green flag we didn't know we needed. He's learning from women. He wants to be more thana lover and a fighter. He's hoping we all do better. No wonder everyone's crushing on him
Meet the export experts
Khadi crop-tops in Spain, faux-leather hoodies in London, fairytale wedding gowns in the UAE. See how some desi labels are killing it on foreign shores
Why we're all feeling Blue
Coco Mellors's new novel is about grief, sisterhood, and of course, addiction and unlikeable women. How does she make it work?
This week, we're...
Changing the momo game, listening to kids, starting a new business, and supporting pro waxxers
Rohit Chawla
Photographer, artist, @RohitChawlaPhotography_
Congratulations, it's a goal
Lakeside vows, pastel palettes, bayous, backyards and boats. These celeb weddings are what modern fairytales are made of
