Watch where you're going, content creators are everywhere. They're underfoot, shooting Reels at the mall. They're dancing in the Metro, doing mini-reviews at the restaurant, touching up makeup on the bus, unboxing something next door.
Everyone's trying to be different. Everyone's trying to get their moment on social media. Is there a way to beat the algorithm? There are new rules on how much text is too much, on how to share, tag and like. Camera angles are changing. Paras Sharma, Meta India's director of global partnerships, and Abrar Vadgama, founder of the media production company AV RenderCut, offer updates on video-making and -sharing.
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