Other pressing matters
Brunch|June 15, 2024
How the turntables! We're in the midst of a vinyl revival. Sales are spinning, younger artists are selling records. So, why doesn't it feel like a legit change?
Karishma Kuenzang
Other pressing matters

On the one hand, music is enjoying a great rewind. Studios are investing in old-school synthesizers, artists are recording on tape (bit by bit, mistakes and all), and hip listeners are so into vinyl records that LPs now outsell CDs. Online record stores have boosted sales in India. Even Saregama relaunched some titles on vinyl recently. What a time to get your groove on!

On the other hand, the music sharks have smelled blood and are already circling. Taylor Swift's new album, The Tortured Poets Department, has been released on four separate vinyl editions, each containing a different bonus track, to get fans to collect them all. Billie Eilish's 2021 album, Happier Than Ever, had multiple vinyl variants too; they were manufactured from recycled vinyls. She's since publicly called out artists for being wasteful, and exploiting their fans. "Some of the biggest artists in the world making f---ing 40 different vinyl packages that have a different unique thing just to get you to keep buying more," she posted on social media.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BRUNCHView all
Let's tri all the angles
Brunch

Let's tri all the angles

BFFs falling for the same girl, kidnap twists, murders, bromances. These 10 three-way love stories play with geometry and our feelings

time-read
3 mins  |
November 09, 2024
Should you Q up for this?
Brunch

Should you Q up for this?

Audi's luxury SUV, the Q8, has had a refresh. But a sleeker grille and headlight tech don't make up for what's still missing

time-read
2 mins  |
November 09, 2024
How to plan a great escape
Brunch

How to plan a great escape

It's getting colder. It's already hard to breathe. Why not plan a winter vacation that's a world away but not too far away?

time-read
2 mins  |
November 09, 2024
Kababs, yes, but khandvi too
Brunch

Kababs, yes, but khandvi too

Mughlai cuisine has as many vegetarian dishes as meaty ones. A new translation of a 16th century manuscript shows how we ate, and why modern labels are pointless

time-read
3 mins  |
November 09, 2024
I can be your hero
Brunch

I can be your hero

Gurfateh Pirzada, only afewroles old, is the green flag we didn't know we needed. He's learning from women. He wants to be more thana lover and a fighter. He's hoping we all do better. No wonder everyone's crushing on him

time-read
4 mins  |
November 09, 2024
Meet the export experts
Brunch

Meet the export experts

Khadi crop-tops in Spain, faux-leather hoodies in London, fairytale wedding gowns in the UAE. See how some desi labels are killing it on foreign shores

time-read
3 mins  |
November 09, 2024
Why we're all feeling Blue
Brunch

Why we're all feeling Blue

Coco Mellors's new novel is about grief, sisterhood, and of course, addiction and unlikeable women. How does she make it work?

time-read
4 mins  |
November 09, 2024
This week, we're...
Brunch

This week, we're...

Changing the momo game, listening to kids, starting a new business, and supporting pro waxxers

time-read
2 mins  |
November 09, 2024
Rohit Chawla
Brunch

Rohit Chawla

Photographer, artist, @RohitChawlaPhotography_

time-read
1 min  |
November 02, 2024
Congratulations, it's a goal
Brunch

Congratulations, it's a goal

Lakeside vows, pastel palettes, bayous, backyards and boats. These celeb weddings are what modern fairytales are made of

time-read
2 mins  |
November 02, 2024