January 2022. Season 2 of Euphoria has dropped. Maddy Perez (Alexa Demie) is in a little black dress: Bodycon, with cutouts on the sides and back. She pairs it with full-length gloves and sparkling strappy heels. Viewers lose their minds.
Searches for the dress surge by 890% in the coming days. AKNA Store, the Los Angeles brand, can barely keep up with orders. Copies flourish. And just like that, the buzz dies down. The $185 dress is now on final sale on the site.
In fashion, every week bring something new to obsess over. Not every trend will last. Here's how to tell the difference, and not get caught up in the hype.
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