Remember when it went viral?
Brunch|December 9, 2023
These stars, stunts, products and silly memes shook up the year. How many can you recall?
Urvee Modwel
Remember when it went viral?

1 The return of the king. Pathaan released in January and Shah Rukh Khan was officially back. The high-octane masala Bollywood spy-versusspy flick had no surprises, but it reminded the film industry who's on top, as if we ever forgot. There were memes, there were trolls, there were box-offce records and there was Deepika Padukone in Besharam Rang and Jhoome Jo Pathaan. Phew!

2 Doja Cat sparkled. American rapper Amala Ratna Zandile Dlamini, aka Doja Cat, wore an allred ensemble to Schiaparelli's Paris Fashion Week show, covered in 30,000 Swarovski crystals and red body paint. Of course, she went viral, with many Indians comparing her to Rajpal Yadav's Chhote Pandit.

3 Doing the Math. Girl math, boy math, dog math. Turns out we've all been doing it all along, and all it took was TikTok creator @samjamessssss to bring it to everyone's attention. In August, her video explained girl math: the logic some women use to justify shopping. 'If you pay with cash, it's free' or 'Pizza calories don't count when you're on your period. Makes perfect sense.

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