In July this year, when every dancer on Instagram was obsessing over Tauba Tauba, one fan showed his love from far, far away. In Seoul, South Korea, K-pop singer and content creator Aoora, put his own spin on the moves. He added steps from Bollywood songs Insha Allah (2007), Sheher Ki Ladki (1996), and Yaara O Yaara Milna Humara (1996). Fans loved it. "You're a certified Indian now," one of them commented. “Just give him an Aadhar card already,” said another.
Seoul-born Aoora has covered Yeh Shaam Mastaani and Tere Pyaar Mein in other videos. He's celebrated Ganesh Chathurthi and Holi, and he spent part of last year touring India. Meanwhile, Seoul-based pop artist and designer Mimi regularly dresses up in lehengas, saris and kurtas for Bollywood dance Reels. Fridayyy Hyungsun Ahn, a music producer, does Hindi-Korean song mash-ups - he's remixed Desi Kalakaar with BTS's Fake Love, and Kala Chashma with Butter.
Korea's pop stars and content creators are realising that they not only have a large fan base in India, but that we love a bit of masala in everything. So, they're learning about desi traditions, imitating Bollywood dance steps. And, in Korean style, going to great lengths to win desi fans over.
How it started
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Let's tri all the angles
BFFs falling for the same girl, kidnap twists, murders, bromances. These 10 three-way love stories play with geometry and our feelings
Should you Q up for this?
Audi's luxury SUV, the Q8, has had a refresh. But a sleeker grille and headlight tech don't make up for what's still missing
How to plan a great escape
It's getting colder. It's already hard to breathe. Why not plan a winter vacation that's a world away but not too far away?
Kababs, yes, but khandvi too
Mughlai cuisine has as many vegetarian dishes as meaty ones. A new translation of a 16th century manuscript shows how we ate, and why modern labels are pointless
I can be your hero
Gurfateh Pirzada, only afewroles old, is the green flag we didn't know we needed. He's learning from women. He wants to be more thana lover and a fighter. He's hoping we all do better. No wonder everyone's crushing on him
Meet the export experts
Khadi crop-tops in Spain, faux-leather hoodies in London, fairytale wedding gowns in the UAE. See how some desi labels are killing it on foreign shores
Why we're all feeling Blue
Coco Mellors's new novel is about grief, sisterhood, and of course, addiction and unlikeable women. How does she make it work?
This week, we're...
Changing the momo game, listening to kids, starting a new business, and supporting pro waxxers
Rohit Chawla
Photographer, artist, @RohitChawlaPhotography_
Congratulations, it's a goal
Lakeside vows, pastel palettes, bayous, backyards and boats. These celeb weddings are what modern fairytales are made of
