Tell us you're stronger. Tell us you don't melt at the sight of a BOGO sale. Tell us your three favourite words are not Prices Further Reduced. And tell us you actually look at discount deals with the scepticism they deserve. Most of India doesn't.
Last year, Flipkart's Big Billion Days sale recorded 140 million customer visits, while Amazon's Great Indian Festival saw 95 million customer visits in just the first 48 hours. Some 460 million customers visited Myntra during their Big Fashion Festival in 2023. Clearly, we love getting more for less, which means, as the festive shopping season rolls around, we're likely to fall for sales tricks old and new.
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