The money's in the honey
Country Life UK|January 24, 2024
PEOPLE in Britain are eating less bread. Last year, sales were down by more than 4% and prices went up by more than 16%. That’s bad news for the bakers, but it is also very bad news for those who produce jam and other spreads. Cutting down on toast means customers cut down on jam and marmalade, which have lost nearly 5% of their market share. For soft-fruit growers, this is a serious blow, exacerbated by the huge increase in their costs.
The money's in the honey

However, the one bright spot in the market is the growth in honey. Beekeepers are benefiting from the UK market’s growth, which follows the renewed interest that’s arisen in the US. There’s no single cause for this uplift, but at its heart is the increasing desire of so many to eat more naturally. They therefore seek alternatives to highly refined sugar. The natural sweetness of honey fits that bill.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM COUNTRY LIFE UKView all
Tales as old as time
Country Life UK

Tales as old as time

By appointing writers-in-residence to landscape locations, the National Trust is hoping to spark in us a new engagement with our ancient surroundings, finds Richard Smyth

time-read
2 mins  |
November 13, 2024
Do the active farmer test
Country Life UK

Do the active farmer test

Farming is a profession, not a lifestyle choice’ and, therefore, the Budget is unfair

time-read
3 mins  |
November 13, 2024
Night Thoughts by Howard Hodgkin
Country Life UK

Night Thoughts by Howard Hodgkin

Charlotte Mullins comments on Moght Thoughts

time-read
2 mins  |
November 13, 2024
SOS: save our wild salmon
Country Life UK

SOS: save our wild salmon

Jane Wheatley examines the dire situation facing the king of fish

time-read
3 mins  |
November 13, 2024
Into the deep
Country Life UK

Into the deep

Beneath the crystal-clear, alien world of water lie the great piscean survivors of the Ice Age. The Lake District is a fish-spotter's paradise, reports John Lewis-Stempel

time-read
4 mins  |
November 13, 2024
It's alive!
Country Life UK

It's alive!

Living, burping and bubbling fermented masses of flour, yeast and water that spawn countless loaves—Emma Hughes charts the rise and rise) of sourdough starters

time-read
4 mins  |
November 13, 2024
There's orange gold in them thar fields
Country Life UK

There's orange gold in them thar fields

A kitchen staple that is easily taken for granted, the carrot is actually an incredibly tricky customer to cultivate that could reduce a grown man to tears, says Sarah Todd

time-read
3 mins  |
November 13, 2024
True blues
Country Life UK

True blues

I HAVE been planting English bluebells. They grow in their millions in the beechwoods that surround us—but not in our own garden. They are, however, a protected species. The law is clear and uncompromising: ‘It is illegal to dig up bluebells or their bulbs from the wild, or to trade or sell wild bluebell bulbs and seeds.’ I have, therefore, had to buy them from a respectable bulb-merchant.

time-read
3 mins  |
November 13, 2024
Oh so hip
Country Life UK

Oh so hip

Stay the hand that itches to deadhead spent roses and you can enjoy their glittering fruits instead, writes John Hoyland

time-read
4 mins  |
November 13, 2024
A best kept secret
Country Life UK

A best kept secret

Oft-forgotten Rutland, England's smallest county, is a 'Notswold' haven deserving of more attention, finds Nicola Venning

time-read
3 mins  |
November 13, 2024