WITH each biscuit, we’re giving a little bit of happiness,’ smiles Harriet Hastings, the founder of British biscuit company Biscuiteers. ‘It’s a lovely feeling when you’re sent one of our boxes, knowing that someone is thinking of you and they’ve taken the time to choose a theme of biscuit that reflects what they know and understand about you. It’s never a bad day when a Biscuiteers biscuit arrives in the post.’
Forget flowers, wine and chocolates—make them smile with a charming hand-iced biscuit or two, presented in a beautifully illustrated box. This has been the mission of Biscuiteers since its launch in 2007, when Ms Hastings, who had a background in marketing and branding, realised that there was a gap in the market for stylish, personalised food gifting. Together with her husband, Stevie Congdon, founder of catering company Lettice Events, she set to work brainstorming a product that would shake up the luxury-present space and make commercial sense.
‘The breakthrough moment came when I realised that the biscuit is a blank canvas,’ she reveals. ‘In design terms, the biscuit is limitless. It’s also postable and has a long shelf life—good for any e-commerce business— but it was really all about the design element.
We knew it could be an aspirational gifting idea and there was huge corporate opportunity, too—we could offer brands exceptional creations with biscuits.’
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