With 288,000 Instagram followers, Sahur Saleim knows a thing or two about giving an audience what they want. The type of content she puts out? Makeup tutorials, which she’s been posting online for nearly a decade. In addition, she runs two beauty businesses: Sahur’s Art Beauty, a cosmetics range; and Sahur’s Art Academy, which holds makeup masterclasses. The 24-year-old talks to us about her entrepreneurial ventures, being skin-positive and why she doesn’t think she places too much emphasis on beauty.
Tell us more about Sahur’s Art Beauty and Sahur’s Art Academy. Sahur’s Art Beauty makes products that are not only vegan and cruelty-free, but also designed with inclusivity in mind, which means they complement a variety of complexions and undertones. As for Sahur’s Art Academy, it’s a platform for beauty education. Having been in the industry for the past seven years, I have a ton of knowledge on beauty techniques and products, and among other things I hope this knowledge helps consumers make more informed purchasing decisions.
How are your products different from others in the market? The products are inspired by fine art pieces. For example, our palettes Mona and Starry take inspiration from what we think Da Vinci and Van Gogh’s oil paint palettes would have looked like when [they were] working on their famous pieces. The Mona palette has an array of pinks, oranges and browns while Starry has yellows and blues.
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