How did you get into teaching?
After I finished my MBA at NTU, I went back to Peru, where some universities invited me to teach. I really enjoyed teaching and learning from my students. But, I realised that to continue in academia and support my teaching with up-to-date research, I would need to do a PhD. So I went to Spain, where I did my PhD in Consumer Behaviour.
What brought you to Singapore?
I really like the culture and the variety in Singapore. After finishing my PhD, I looked for opportunities that could bring me here, and University College Dublin offered me a great opportunity to be based full-time in Singapore.
Is teaching your day job?
That’s right! I’m an Assistant Professor of Marketing at University College Dublin and I’m permanently based on its Singapore campus. I teach Bachelor and Master students in marketing-related topics, and also do research about consumer behaviour and sustainable products.
Tell us more about sustainability and Sacha Botanicals.
Since a lot of my research revolves around sustainability and sustainable consumption, I’ve always been interested in products that are good for the environment.
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