SECURE THE JEWELS
GQ US|March 2023
The freaky-fashion wave has come for the upper echelons of men's jewelry, replacing staid chains and signets with exuberant, opulent hardware. And guys are buying in-at outlandish prices-like never before.
YANG-YI GOH
SECURE THE JEWELS

BACK IN 2019, Jake Gyllenhaal showed up to a red-carpet premiere wearing a thin, tasteful gold chain. It complemented his dark suit nicely, but Twitter still had an absolute meltdown-prompting a Vogue .com story titled "Leave Jake Gyllenhaal's Necklace Alone."

We've come a long way in the four years since. Harry Styles rocks pearls on the regular, and a legion of Gen Z fellas has boldly followed in his footsteps. Lil Nas X is rarely seen without a florid earring dangling from his lobe. And now more than ever, the jewelry market is flush with daring, spectacular pieces for men-with daring, spectacular price tags to match-and style-minded, deep-pocketed guys are snapping 'em up with wild abandon.

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